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James Standen is the founder and CEO of nModal Solutions Inc.

Before founding nModal, James had over 15 years experience in a broad range of roles within Lafarge SA, holding positions ranging from engineering and project management to information technology, culminating in key executive roles in the information technology area, working both in North America, and internationally.

He has a decade of experience in data management and business intelligence.

He really, really, really likes making data sing. And he thinks that while there is obviously good data and bad data, that often, bad data is just misunderstood and can be coaxed away from the dark side if you know how to approach it, and have the right tools.