This is what I got when I searched for "business intelligence".

Apparently a lot of tweets containing "business intelligence" are microsoft focused. Can you even see the tiny "cognos", the "sap" in there? Oracle is readable- but wow. Microsoft. Sharepoint. Somebody in the Microsoft marketing camp needs to save this picture for when its time to talk about performance bonuses.

I've written here before about the Microsoft marketing machine, and when I did, I noticed a flurry of traffic to the Datamartist site from Redmond, and then noticed that I got some hits from twitter itself- Microsoft BI folks exchanging the link to the blog post. So the people selling and promoting Microsoft Business intelligence are definitely on twitter.

Whats also interesting, is to see the current marketing storms- guess what comes up when you search for "Microsoft", and guess what for "Google"? Yes, if you guessed "BING" for Microsoft and "Wave" for google you're right- but notice how "BING" made a double appearance- People talking about google are talking about bing, but people talking about wave aren't talking about Microsoft. I will leave it to the marketing experts to put forward their theories on all this.